AI product engineering
LLM-driven experiences, conversational flows, prompt architecture, evaluation and guardrails.
AI product developmentWe build AI products
We build AI products
people actually use every day.
SELFRAY LTD is an IT development company specialising in B2C tools — websites and mobile apps — powered by artificial intelligence.
What we build
Consumer web platforms
High-performance product web apps built for scale, speed and SEO.
Mobile applications
iOS and Android apps with shared design systems, subscriptions and store delivery.
Product design
Positioning, UX flows and interface systems that make complex AI feel effortless.
Data & backend
Secure APIs, cloud infrastructure, analytics and privacy-first data handling.
Growth engineering
Onboarding, paywalls, A/B experiments and retention loops wired into the product.
How we work
01
Scan
We map the audience, the market and the real problem worth solving.
02
Shape
Concept, UX and AI architecture validated with a working prototype.
03
Build
Web and mobile delivery in short cycles with production quality from day one.
04
Scale
Measure, refine and grow with data-driven iteration after launch.